CSR is becoming a must have aspect to any business to align with social issues. The concept is accepted that the value exceeds the cost of creating new ways to engage customers demonstrating that businesses are playing a role in society. These outcomes can be measured and proven by credible specialists in the sector. When a company takes out a bond there is a guarantee that a measurable positive benefit to society can be demonstrated as the bonds are known as IMPACT INVESTING – the financial return also generates a positive outcome to society that the company can publish as a contribution to CSR.